Art meets fashion: Sterling Ruby’s jeans collection for Raf Simons

Allow me a short excursion into the world of fashion. Remember I told you about that jeans collection American artist Sterling Ruby was working on, with Belgian fashion designer Raf Simons? Well, it’s finished. You’ll find the images here and on Raf Simons‘ website. Bleaching, that was what Ruby was interested in, who had never thought that one day he would be working on a fashion collection. Ruby’s job was to degrade the material, as a sort of exercise in deconstruction. ‘I’m bleaching all of this denim’, he told me. ‘To me bleach has a very significant deterioration factor to it. It is actually damaging the denim.’ You’ll find my interview with Sterling Ruby here.


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